Huawei recorded over 250,000 smartphone sales in Kenya between January and June this year.
The company is looking to ship in a similar number of smartphones by the end of the year. According to Huawei’s Sales Director, most of the sales were realized from smartphones ranging between Kshs8,000 and Kshs20,000.
The company has moved to strengthen its position in the youth market segment by launching four additional devices namely Huawei Y311, Y511, Y611, and GR5mini into the local market. The four new devices will retail between Kshs 7,999 to Kshs 25,000.
Speaking at the launch Huawei Mobile Kenya Sales Director Dharmaraj Diwakar said: “The youth market in Kenya is untapped but has a great potential and as Huawei we will continue positioning our various products and services to this target group. The company’s strategy is focused on embedding powerful features in the mid-range devices at an affordable price to accommodate consumers’ lifestyle.”
He noted that offering unique features on a device that are able to seamlessly fit within consumers’ lifestyle at an affordable price are key elements of Huawei Mobile’s marketing strategy in the mid range level.