Mastercard has partnered with Yellow Card in a move that aims to acccelerate the adoption of stablecoin-powered payment solutions across Eastern Europe, the Middle East and Africa (EEMEA).
The partnership will explore new use cases for stablecoins in four areas including cross-border remittances, B2B payments, digital loyalty programs and treasury management. As part of the partnership, both companies will partner with banks, financial institutions and regulators to test out safe and compliant stablecoin solutions.
Initial rollout markets include Ghana, Kenya, Nigeria, South Africa, and the United Arab Emirates.
“Emerging markets represent the greatest opportunity for payment innovation, but success requires deep local expertise and regulatory navigation,” said Chris Maurice. “We bring years of experience building compliant stablecoin infrastructure where traditional banking falls short. Mastercard’s global network amplifies these capabilities, allowing us to serve businesses and consumers who need better, more affordable ways to move money across borders.”
Echoing this sentiment, Mete Güney noted that stablecoins are becoming an increasingly viable payment option. “We look forward to working on additional use cases with Yellow Card, while continuing to leverage Mastercard’s expertise to make stablecoins seamless and secure. Together, we aim to unlock new efficiencies in cross-border trade, B2B settlements, and digital asset security.”
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Also Read: Africa Leads Global Stablecoin Adoption According to New Yellow Card Report