Cloud9 has announced the acquisition of Mtickets.
With this acquisition, Cloud9 and Mtickets are positioning themselves to build a more integrated ecosystem that combines ticketing, payments and access to financing for both consumers and event organisers. The companies say the long-term vision extends beyond events into travel and entertainment ticketing, including air travel, buses, rail, pay-per-view content and cinema, with early pilots already in motion.
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For consumers, the integration is expected to reshape how people discover and attend events. Through the Cloud9 Money app, users will be able to purchase tickets seamlessly, make faster and more secure payments across events and entertainment experiences and access rewards such as cashback, early-bird deals, and curated event offers.
For event organisers, Cloud9 is rolling out credit solutions tailored specifically for the events industry. This is designed to help promoters and organisers fund key upfront costs such as venues, talent and production, while smoothing out cash flow challenges that typically come with ticket sales cycles.
The combined platform will also introduce an integrated financial stack for organisers, including digital bank accounts, payment collections, and payout systems built around event-driven businesses. Organisers will also be able to track revenue inflows, manage expenses, and gain better visibility into sales performance, all within a single system designed to reduce operational friction and improve scalability.
Speaking on the acquisition, Tesh Mbaabu, Founder and CEO of Cloud9, said the “This partnership is about making everyday experiences better for consumers and more sustainable for the people behind them. For our customers, it means simpler, more rewarding ways to pay for and access events. For event organizers, it means access to the financial tools they’ve historically lacked — especially credit. We’ve set aside capital specifically to support them because we believe the events ecosystem deserves better infrastructure to grow.”
“Mtickets has always focused on making it easier for people to access events and for organizers to reach their audiences. Partnering with Cloud9 allows us to take that further — by integrating payments and unlocking financing, we’re giving organizers the full stack of tools to build bigger and better experiences, while making the process smoother for customers,” said Brian Bogonko, Founder & CEO, Mtickets.
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