LG Electronics (LG) has identified Africa as a key growth frontier for its AI-enabled innovations as it accelerates expansion across emerging markets. During LG InnoFest 2026 MEA, held in Abu Dhabi, UAE, the company outlined its strategic vision for the Middle East and Africa (MEA), with particular emphasis on the region’s rapidly evolving consumer landscape, alongside continued engagement in Latin America and Asia.
The event brought together more than 250 B2C and B2B partners and media representatives from across the MEA region. It provided a platform for LG to share its forward-looking strategy with industry leaders, highlighting the region’s growing role in driving innovation adoption and reinforcing LG’s commitment to leading the premium market through advanced technology and product innovation.
Recent data shows the smarthome appliance market in Africa is shifting towards connected, app-controlled devices like refrigerators, washing machines, and air conditioning systems. In Kenya, for example, smart home penetration is projected to double from 2.8% in 2025 to 5.8% by 2029.
Against this backdrop, at the InnoFest 2026 MEA exhibition, LG showcased a range of AI-enabled home solutions designed to enhance everyday living, innovations particularly aligned with the needs of fast-growing urban centers across MEA. The lineup included washing machines that optimize cycles based on load weight, fabric composition and soiling level; refrigerators capable of adjusting temperature settings based on usage patterns; and air conditioners that automatically respond to real-time room conditions. LG also presented its premium TV portfolio, including the ultra-thin Wallpaper OLED TV with True Wireless technology. Equipped with AI capabilities, LG’s televisions deliver enhanced picture quality and sound while offering personalized content experiences through the company’s continuously evolving webOS platform.
“At LG, connectivity and AI are central to our strategy as we continue expanding across Africa,” said Donghun Lee, LG’s President for East Africa. “We are focused on demonstrating how seamlessly our products integrate into everyday life through smart solutions that enhance efficiency, save energy and water, and simplify daily tasks. We do not see our offerings simply as appliances, but as intelligent solutions designed to improve quality of life through meaningful innovation.”
LG’s AI-driven innovations reflect the company’s broader vision of creating a seamless smart home ecosystem that adapts to changing lifestyles, an approach that resonates strongly in Africa, where growing middle-class populations and increasing urbanization are reshaping consumer expectations. This draws from findings that Africa is urbanizing at the world’s fastest rate, with an average annual urban growth rate of approximately 3.5% over the last two decades. The continent’s urban population is projected to double from 700 million to 1.4 billion by 2050, driven by rapid rural-to-urban migration and natural increase. Central to LG’s vision for the region is the concept of the “Zero Labor Home,” where intelligent technology reduces the burden of household chores and allows consumers to focus on what matters most.
Recognizing the diversity of consumer needs across the MEA region, LG announced plans to expand its product portfolio by introducing additional mid- and entry-level offerings to reach a broader audience. New products tailored to local preferences will include top freezer refrigerators, chest freezers and twin-tub washing machines, alongside an expanded range of built-in kitchen appliances designed to accommodate varied housing formats and lifestyle patterns.
In response to rising competition and evolving market dynamics, LG also highlighted its focus on strengthening regional sales and service capabilities through deeper market insights. The company reaffirmed its commitment to localized service enhancement through its “Our Promise” initiative, which delivers service programs adapted to the specific expectations of individual markets, including enhanced after-sales support in fast-growing MEA economies.
“LG InnoFest 2026 MEA provided an opportunity to share how we are approaching innovation and growth in this region,” said Phil Jung, region representative of LG Electronics’ Middle East and Africa Region. “By combining AI-enabled technologies with a deeper understanding of local needs, we aim to deliver solutions that are practical, relevant and valuable for consumers across the MEA region.”
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