Sanlam Kenya has officially adopted a new identity following its rebrand to SanlamAllianz Kenya. The change comes after the formation of a joint venture between Sanlam and Allianz, creating what is now the largest non-banking financial services group in Africa with more than two centuries of combined experience.
Confirming the transition, Group CEO Dr Nyamemba Patrick Tumbo said the new identity reflects a continent-wide commitment to improving the delivery of financial services while still maintaining a strong local focus. He noted that SanlamAllianz Kenya Life Insurance will continue to be led by Ms Jacqueline Karasha and SanlamAllianz General Insurance will remain under the leadership of Mr George Kuria.
Dr Tumbo said the rebrand is more than a name change. According to him, the company intends to enhance client experience and expand its reach through technology based solutions. He stated that the organisation will draw from SanlamAllianz’s wider technical resources and operational experience across its 26 markets. The group has a combined equity value of more than 33 billion rand, equal to about 2 billion euros.
He said that SanlamAllianz Kenya will work to strengthen the efficiency of its life and general insurance products and ensure that customers receive quality and client focused services.
The company has not provided specific digital tools or platforms it plans to deploy. The broader Sanlam and Allianz groups have historically invested in digital insurance platforms, mobile-first customer services and data driven underwriting.
SanlamAllianz Group CEO Mr Heinie Werth added that the company aims to become one of the top three insurance players in each market where it operates. He said this goal will be supported by a shared value approach with employees, clients, business partners, regulators, communities and other stakeholders.
The company’s long term growth plan is anchored on four pillars. These are: expanding access to life and general insurance products, applying ESG principles to create positive economic and social impact, delivering strong financial performance for shareholders and building a skilled workforce supported by a high performance culture.
SanlamAllianz Kenya expects that being part of a global organisation will make it easier to collaborate, access knowledge and develop solutions that support financial security and long term prosperity for its customers.
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