Cairo-based HR tech startup bluworks has raised $1 million in seed funding to scale its workforce management platform across Egypt and also enter new markets in the MENA region.
This seed round saw the participation of A15, Enza Capital, Beltone Venture Capital, Acasia Ventures and several strategic angel investors.
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bluworks was founded in 2022 by Hussein Wahdan and Farah Osman. Its main aim is to improve HR and operations for businesses with large blue-collar workforces in industries where traditional HR tools remain fragmented, manual or even outdated.
The platform provides tools for employee scheduling, attendance tracking, payroll processing, real-time salary disbursement, and compliance management, all tailored to Egypt’s regulatory landscape. The company says its goal is to offer SMEs a modern, high-engagement system that replaces the pen-and-paper processes still widely used in factories, retail, logistics, and other labour-intensive sectors.
“Blue-collar workforce management is a massive yet overlooked segment,” said Bassem Raafat, Principal at A15. “bluworks is changing that with a high-engagement platform that streamlines shift management, attendance, payroll, and more, while creating a powerful entry point into a large, hard-to-reach segment that represents the majority of the working population in our markets.”
The startup plans to channel the funding into three areas:
- Deepening its presence in Egypt by expanding its SME customer base and enhancing platform capabilities
- Building strategic partnerships to introduce additional HR and financial services
- Expanding geographically across the Middle East and North Africa
Enza Capital Principal Abdelrahman Hassan noted that frontline workers remain underserved in Africa’s digital economy:
“bluworks is transforming how millions of frontline workers are paid, managed, and empowered… With strong traction, a stellar team, and a vast market opportunity, bluworks is poised to become the platform of choice for employers and employees alike.”
CEO Hussein Wahdan concluded by saying, “We’ve proven the strength of our model in Egypt, and now we’re ready to scale faster, both by deepening our presence locally and exploring regional opportunities.”
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