Truecaller has announced the appointment of Saraswati Agarwal as the Regional Sales Head for Ad Solutions for the Middle East and Africa (MEA) region.
Saraswati will lead Truecaller’s Ad Solutions efforts in the MEA region. At this role, she will help brands craft smarter, high-impact digital campaigns that engage users at critical moments within the Truecaller app.
“Truecaller has become a household name across several key African markets,” said Hemant Arora, VP, Global Ad Sales at Truecaller. “With over 34 strategic partners in the region, we’ve built a strong foundation. Saraswati’s leadership will be key to expanding our reach and delivering more locally-relevant support.”
Background in Digital Media
Saraswati has over 15 years of experience in media and advertising. She has held senior roles at Bloomberg, CNN, and ITP Media Group. Her background spans luxury, digital innovation, and regional market development. She holds a degree in Electronics and Telecommunications from the University of Mumbai.
“With the launch of new high-impact ad formats, Truecaller is uniquely positioned to help brands connect more effectively with their audiences,” said Saraswati. “I’m excited to contribute to Truecaller’s mission and unlock long-term value across the MEA region.”
The MEA digital advertising market is projected to hit USD 44.8 billion by 2032. This is as a result of increased smartphone penetration and mobile internet usage. Advertisers see platforms like Truecaller as the perfect tools to reach younger, tech-savvy audiences with their programmatic ads, mobile video, and immersive formats. This is the most active audience and reaching them is crucial for most brands.
Truecaller offers a wide range of ad formats that include video-first, interactive, and in-app experiences. These integrate seamlessly into the user interface, offering brands high engagement and recall.
With Saraswati at the helm, Truecaller Ads aims to scale across Africa and the Middle East by delivering context-driven, performance-based advertising solutions tailored to the region’s digital-first consumers.
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