Airtel Kenya has surpassed the 24 million subscriber mark. The achievement is highlighted in the latest sector statistics report from the Communications Authority of Kenya (CAK) and forms the backdrop for the launch of Airtel’s newest network campaign, ‘Na Bado Tunagrow’.
By reaching 24 million subscribers, Airtel has cemented its presence as the second-largest telco in Kenya. Safaricom has maintained the top spot with over 60% market share for years. Telkom Kenya, on the other hand, remains a distant third with a shrinking subscriber base.
Airtel has been working towards narrowing the gap through aggressive pricing, expansion into remote regions, and investment in digital infrastructure. With the subscriber number growing, the strategy seems to be working.
Speaking during the launch of the campaign, Airtel Kenya Managing Director Ashish Malhotra said the milestone reflects trust from Kenyans across all counties:
“We are deeply humbled by the support of over 24 million customers who continue to believe in us. This is not the destination, it is part of a longer journey. We are committed to Kenya, and whilst we have made huge investments, our mission of enriching lives and driving progress is still not done,” said Malhotra.
Airtel’s footprint now extends into previously underserved areas such as Mandera, Wajir, and Garissa, thanks to last year’s network rollout in the North Eastern region.
Airtel Money’s Growth
Airtel has also made strategic upgrades to its Airtel Money platform, which now offers faster, more secure, and more reliable mobile money services. This is part of the telco’s effort to promote financial inclusion among millions of unbanked and underbanked Kenyans.
“We continue to improve as we promote financial inclusion,” Malhotra noted. “With the recent upgrade of our Airtel Money platform… we are seeing more Kenyans trusting us with their financial needs.”
With competitors like Safaricom’s M-PESA dominating the mobile money market, Airtel’s move appears to be focused on offering differentiated value, particularly on transaction fees and cross-network usability.
Airtel is currently positioning itself to expand beyond core connectivity. The telco is expected to invest further in:
- 5G infrastructure
- Enterprise and SME solutions
- AI-driven customer care
- Smartphone financing partnerships
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