Luno, the global cryptocurrency investment platform, is officially back in Kenya. Originally introduced to the Kenyan market between 2013 and 2014 under its former name BitX, Luno returns with a promise to make buying, selling, and holding cryptocurrencies like Bitcoin, Ethereum, and USDT easier, safer, and fully compliant with local regulations.
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With this relaunch, Kenyan customers can look forward to a crypto experience built around security, transparency, and responsible innovation. Apollo Sande, Country Manager for Luno Kenya, is optimistic about the company’s impact on the local scene.
“We’re excited to officially relaunch in the Kenyan market,” Sande says. “Our goal is to make crypto accessible, transparent, and trusted by offering the tools, education, and platforms users need to make informed investment decisions.”
What sets Luno apart is its straightforward, affordable trading process. Kenyan investors can instantly buy and sell cryptocurrencies using Kenyan Shillings (KES), with live pairs like BTC/KES, ETH/KES, USDT/KES, and USDC/KES. The platform also supports global pairs like BTC/USDT, making it ideal for both local trading and arbitrage opportunities, all without commission fees. Customers can even earn rewards for referring new users and staying active.
“Kenya is one of the most dynamic crypto markets in Africa, with a highly informed and tech-savvy population,” Sande adds. “We’re thrilled to provide a platform that keeps safety, simplicity, and trust at the center of the crypto experience.”
Security is central to Luno’s operations. Trusted by more than 15 million customers worldwide, the platform has never experienced a security breach since its founding. Luno also publishes monthly, independently verified Proof of Reserves reports, confirming that customers’ assets are held 1:1 at all times.
Additionally, the company is committed to engaging with Kenya’s regulators as they finalize the digital asset framework. When asked what policies or measures would best encourage innovation while ensuring consumer protection, Luno stressed the need for a collaborative, risk-based approach.
“We advocate for clear, risk-based guidelines that encourage innovation while enabling consumers to safely interact with platforms that prioritize security, transparency, and compliance,” Luno told TechArena.
“Distributed Ledger Technology offers significant potential to unlock intellectual, social, and financial capital for Africa’s progress,” they added. “However, malicious actors could quickly undermine this potential. It is crucial for regulators and the industry to collaborate and diligently protect this opportunity.”
Luno also reaffirmed its commitment to working alongside Kenyan regulators and other players in the industry to cultivate a sustainable environment for crypto growth.
“Kenya has already established a strong foundation with the forthcoming Virtual Assets Service Providers Bill and Crypto Tax,” Luno noted. “We have actively participated in the discussions and working groups that led to these developments over the years. Having collaborated closely with regulators in numerous global markets and being the first licensed crypto platform in both South Africa and Indonesia, we would be honored to continue working alongside regulators and the industry to shape future licensing frameworks and ongoing regulatory advancements. Much work remains to be done.”
Availability
The Luno app is available to download on iOS, Android, or via the web at www.luno.com/en/ke. Kenyan customers will have access to an end-to-end crypto journey that features:
- Seamless mobile money integration for deposits and withdrawals
- Real-time KES trading pairs on the Luno Exchange
- Industry-leading security and compliance standards
- Educational resources and localized support for every step of the journey
Luno’s relaunch into Kenya is part of its broader mission to make financial services more open, fair, and accessible to all. By lowering barriers to crypto and collaborating closely with local stakeholders from regulators to the wider financial ecosystem, Luno hopes to empower Kenyans to save, invest, and transact more efficiently.
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