Airtel Money has announced the extension of its ‘Rudishiwa’ transaction fee’ campaign to all Bank to Airtel money Wallet transfers. As part of the campaign, customers will get 50% reimbursement of their transaction fees as airtime.
The ‘Rudishiwa’ campaign was launched back in 2023, reimbursing its customers the transaction fees charged when withdrawing money at Airtel Money agents as airtime. The 50% reimbursement of bank to wallet transactions as airtime will apply to transactions done from the banks’ mobile apps, USSD codes or internet banking.
With the latest announcement, Airtel says it aims to help Kenyans save more by enabling them to convert their transaction costs into airtime or data, which is vital for them to stay connected. Through partnerships with banks across the country, this benefit is geared towards supporting customers who use mobile banking as their key source of funding their mobile money wallet.
Airtel Money Managing Director Anne Kinuthia-Otieno, commenting on the new offers, asserted Airtel’s commitment towards innovative, value-adding solutions. She stated: “Digital payments are even more critical today as we continue to digitise cash and empower Kenyans to safely use mobile money for their day-to-day requirements. Moreover, Kenyans are constantly on the lookout for value for money solutions that will enable them to save more. Borne out of this customer feedback and market insights, Airtel’s Rudishiwa Transaction Fee campaign guarantees Kenyans that they stay connected while still saving money.”
Airtel Kenya Managing Director Ashish Malhotra said: “At Airtel, customer feedback is crucial for our decision making and product development. The convergence of benefits from Airtel Money and our mobile services business is a highlight of how we keenly listen to our customers’ feedback and address them adequately. We are endeavouring to provide Kenyans with relevant offerings that help them to stay connected without having to worry about costs.”
Airtel Money Kenya recently conducted a major system upgrade that will offer faster, smoother and more innovative mobile money services. Its agent network is also expanding and now stands at 110,000.
Also Read: How to Send Money From M-Pesa to Airtel Money
