Ghanaian startup Tendo has received fresh backing from Renew Capital. Tendo is expanding its mission to empower everyday people to launch and run ecommerce businesses using nothing more than their smartphones and social media accounts. The model is simple but powerful: resellers pick products from Tendo’s catalog, promote them on platforms like WhatsApp and Facebook, and pocket the profit without ever handling the stock themselves.
“Our mission is to create opportunities for individuals to build businesses with minimal risk,” said Felix Manford, Tendo’s co-founder and CEO. “By providing a seamless platform that takes care of inventory and delivery, we empower anyone to start earning online from home.”
Here’s how it works
Tendo links resellers with a wide range of products at wholesale prices. Resellers set their own profit margins, promote the products on social media, and when a customer bites, Tendo steps in to process the payment and arrange delivery. The reseller simply earns from the sale with no logistics, no upfront costs, no stress.
The approach has been especially valuable in African markets where access to startup capital is limited. With the cost of living rising and formal employment options tight, platforms like Tendo are becoming a lifeline for many aspiring entrepreneurs.
“Tendo is transforming the way people approach entrepreneurship,” said Nicholas Clerk, investment ecosystem development manager at Renew Capital. “Their platform removes traditional barriers to entry, enabling individuals to earn income and build businesses using just their smartphones.”
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