Yesterday, Honor announced its new corporate strategy dubbed Honor Alpha Plan. This strategy seeks to transform Honor from a smartphone maker to an AI device ecosystem company. The three-step plan details the bold steps Honor will take to usher in the new intelligent world, and calls on the industry to co-create an open, value-sharing ecosystem that maximizes human potential, ultimately benefiting all mankind.
“It is clear that the AI revolution will reshape the paradigm of the device industry – completely transforming our productivity, our society, and even our culture more than ever before,” said James Li, CEO of Honor. “I am calling on all of us to unite together to address the challenges – as well as the many opportunities – of AI technology. I also call on the industry to be truly open so that we can fully embrace this exciting AI future. Let’s do it together.”
The designation “Honor Alpha Plan” represents is chosen for its unique symbolic meaning. Alpha, as the first letter in the Greek alphabet, symbolizes Honor’s pursuit of technological excellence. Additionally, the Chinese word for humans (人) can be found where the stroke connects in the lowercase letter “α,” echoing Honor’s commitment to human-centric innovation. The East-meets-West symbolism perfectly encapsulates HONOR’s global vision and ambition to create value for consumers worldwide.
The Honor Alpha Plan comprises three steps:
- The first step begins with the development of an intelligent phone. Honor will work with partners to open technology boundaries to co-create a new paradigm for AI devices in the agentic AI era.
- Next, Honor will open industry boundaries and co-create a new paradigm for AI ecosystem in the physical AI era.
- Finally, in the AGI era, Honor will open human potential boundaries and co-create a new paradigm for civilization.
“As we move into the physical AI era, we need to open our industry boundaries and co-create a new paradigm for the AI ecosystem,” Li said. To reach the second step of its strategic plan, HONOR calls on the industry to open up its AI capabilities for a wider range of devices, enabling seamless collaboration as HONOR co-creates a value-sharing ecosystem with global partners. As testament to its commitment, HONOR announced today that it will invest more than USD 10 billion over the next five years to fund this endeavor.
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