Last week, Eskimi, an end-to-end creative and media tech platform announced a modernization of its services in Kenya. With a strong focus on ad targeting solutions, Eskimi elevates the standard by introducing innovative, creative strategies and data-driven enhancements for advertisers.
“We began collaborating with Kenyan advertisers, media agencies, and publishers in 2013, consistently demonstrating our commitment to innovation within the AdTech landscape. To elevate our clients’ campaigns, we have significantly enhanced our services through partnerships with AI solutions, new performance measurement capabilities, and educational initiatives,” says Beatrice Njiraini, Regional Director for Eskimi in Kenya.
New partner tools available
When planning their campaigns, Eskimi clients can now optimize their creative assets using insights from Neurons, an AI-powered neuroscience tool. This technology provides attention heatmaps and anticipated performance metrics. It enables companies to predict whether their visual content will capture audience attention upon launch and offers actionable suggestions for enhancement.
Additionally, Eskimi has integrated Lumen, another AI tool that employs eye-tracking technology to measure the effectiveness of digital ads with greater precision.
Evaluating long-term brand recall
While AI tools assist in assessing the performance of specific visuals or campaigns, brand recall studies provide insights into overall brand recall, awareness, intent, and favorability. Now available to advertisers partnering with Eskimi, these studies empower companies to contextualize and adapt their strategies based on the insights gathered.
Introducing educational initiatives
As part of its revamp, Eskimi has launched a new educational project—a training course focused on brand advertising, brand impact, user attention measurement, and strategic development. Advertisers and media agencies will also be invited to participate in a series of themed workshops throughout the year.
“Working globally, we bring best practices that have proven effective, irrespective of location. By sharing our insights, we aim to enhance our clients’ digital advertising skills and ensure they stay aligned with the latest global market trends,” says Njiraini.
“Kenya was among the first countries where we introduced our advertising technology solutions, and it’s rewarding to witness the progress we’ve achieved alongside advertisers and media agencies over the past decade. Our mutual trust enables us to look forward and deliver cutting-edge advertising solutions that meet our clients’ evolving needs,” says Vytautas Paukstys, CEO of Eskimi.
