BetaLab, Britam’s innovation hub, has announced the selection of 6 startups to be part of its 12-week pre-incubation program. These startups address challenges in real estate, savings, SME financing, and healthcare.
Through the pre-incubation period, the startups will be equipped with the necessary tools and support to scale their businesses and achieve significant impact in the financial sector.
The pre-incubation program is a 12-week program that is designed to accelerate the startups’ growth and development. At the end of the 12 weeks, the top three performers will be eligible for incubation within the BetaLab program.
The chosen startups are:
- Zereba: A pioneering super App that offers a deposit-free rental marketplace and streamlines real estate transactions.
- Amsha which leverages technology to create innovative savings solutions designed to resonate with young adults.
- Adapo: A dedicated fintech platform empowering SMEs and startups through equity crowdfunding.
- Chamazetu: A digital platform transforming the management of “chamas” (informal savings groups) in Kenya.
- Pesaflex: Offering a secure and cost-effective bank-to-bank transaction solution to revolutionize payments for MSMEs.
- Medicod AI: A transformative healthcare and insurance software utilizing advanced AI to optimize medical coding and billing processes.
According to BetaLab, the startups were selected for their ability to address market needs within Britam and BetaLab’s areas of operation in the finance and insurance sector through insurance technology (InsurTech) and financial technology (FinTech).
Through this program, the selected startups will receive comprehensive support, including networking opportunities to connect with potential investors, partners, and customers. Guidance through: Business Model Development – establishing robust models that define value proposition, customer segments, revenue streams, and key activities. Product Development & MVP Creation – building a Minimum Viable Product (MVP) that addresses core market needs and showcases their solution’s potential. Market Validation – making informed data-driven decisions to improve and iterate their product and Pitching Skills – preparing them to effectively communicate their ideas to investors, partners, and stakeholders.
“We are excited to collaborate with these talented entrepreneurs and support their growth journeys,” said Evah Kimani, Director of Partnerships & Digital at Britam. “Their innovative solutions have the potential to transform the financial services industry and improve the lives of Kenyans.”
The program is in partnership with Senior Talent, which connects highly skilled and seasoned senior business executives with business founders to help tackle their business challenges and accelerate their development and growth.
“Entrepreneurship is a noble pursuit demanding exceptional resilience and innovation. BetaLab aims to empower these six startups to overcome challenges, create impactful solutions and foster economic prosperity while inspiring a new generation of entrepreneurs” said Senior Talent Chief Executive, Nduati Maina.
Some of the program’s trainers and mentors include:
- Eddy Thiong’o: An experienced tax lawyer and startup analyst who supports businesses in corporate strategy and tax advisory.
- Dr. Matunda Nyanchama: An ICT professional and chairman of Damu Sasa, an innovative end-to-end blood services information management system.
- Betty Cianda: A gender finance and business development consultant.
- Edwin Kinoti: A digital transformation expert with a focus on cloud services and corporate acceleration.
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