Facebook is now testing a new, cleaner design for Pages. The main highlight of the design is doing away with the page likes count as well as the like button. In general, the facelift is meant to make it easier for those who visit Facebook pages to get to know more about the page without a hassle.
The new design gives more priority to crucial information about the page. Also, as you can see from the image below, Facebook Pages will only have a follow button. You won’t be able to “like” a page anymore.
Typically, liking a page automatically subscribed you as a follower.
However, Facebook had several granular controls, so you would choose not to follow a Page you’ve liked. In the same manner, you could also save your ‘likes’ and just follow a page without “liking” it.
Follower count will now replace page likes, which is a more useful metric on how many people actually care enough to see new content from the page. It’s a subtle change, but yet a significant shift in how people should perceive popular pages on the platform.
In addition to the changes made on the front, Facebook Page manages have also received a couple of changes behind the scenes.
They will be able to manage admin access permissions easier based on specific tasks using the updated “Edit Access” page. The new edit access screen gives the page admins more granular controls on admin access permissions.
Admins can limit who can create Page content; send direct messages as the Page; review and respond to comments; create, manage and delete ads, and also see Page performance insights.
Page admins will also get to see performance insights from the page directly with access to new additional metrics like top performing posts.
Facebook will also give a break to page admins by showing them less notifications – related updates will now be grouped together.
The new changes, tested on a small subset of users previously, has been expanded to a broader group of Pages via Facebook mobile app. It’s not clear when they will be available for everyone – yet – but we will update more once we get hold of any updates.
