iPhone users splurged cash on digital goods and services, which includes app spending during the holiday season. The company says customer spending on the App Store topped $1.8 billion during Christmas Eve and New Year’s Eve week. The majority of the cash was spent on, unsurprisingly, games.
App Store spending on a single day hit a new high on New Year’s Day of more than $540 million. Unfortunately, the company did not reveal how much was spent on the App Store throughout 2020. But estimates from third-party analytics firm, SensorTower, pegged App Store global consumer spending at $72.3 billion – up 30.3 percent from the firm’s previous $55.5 billion estimates in 2019.
Zoom and Disney+ were among the most downloaded apps on the App Store in 2020, and games like Among US and Roblox were recognized for playing a big part in bringing people together.
Developers selling goods and services on the App Store have now earned more than $200 billion since 2008, the year Apple launched the App Store. However, Apple says digital goods and services are just a small fraction of the overall eCommerce facilitated by the App Store. In early 2020, Apple said developers had earned $155 billion.
Moving to its own services, Apple detailed highlights of different developments throughout 2020 across Apple Music, Apple TV+, Apple News, Arcade, Fitness+, Pay, Books, Podcasts, and iCloud.
The most important of all was Apple Music, which reportedly had a “record year,” but no specific figures were thrown on the table. Apple has the pandemic to thank for Apple Music’s impressive 2020 performance, which meant people had to stay home.
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