Samsung has held the top spot in the smartphone market for years even as competition gets tough. This is especially so in Africa and in Kenya where Samsung has dominated the market for ages.
As competition from Chinese manufacturers gets tougher, Samsung has seen its market share shrink but the company is still at the top according to market research firm Strategy Analytics. The research firm reports that during the third quarter of 2015 (Q3), Samsung took the top spot in five regions including Africa.
The only region that Samsung did not manage to be on top is North America. This means that Samsung was number one in Western Europe, the Asia Pacific, Central and South America, Eastern Europe, Middle East and Africa.
In terms of actual sales, Samsung managed to sell 16.1 million in Middle East and Africa, 15.3 million smartphones in Western Europe, 23.2 million in the Asia Pacific, 11.8 million in Central and South America, 6.9 million in Eastern Europe and 23.2 million in the Asia Pacific. In the Middle East and Africa, Samsung saw its sales rise by 3 million units and its market share rise to 52.1%.
It is surprising to me that Samsung’s market share in rising in the middle eat and Africa and am just wondering if the company will be able to maintain this. The company’s entry level device, the Galaxy J1, is the bestselling smartphone at the moment in Kenya but as the Chinese manufacturers keep focusing on this segment, Samsung will definitely take a hit as we go forward.