Everyone knows that Samsung sells a lot of smartphones all over the world. The company has very many different models on the market to cater for all market segments. Even with these many devices, Samsung has been busy pushing the high end Galaxy S and Galaxy Note devices globally as it tries to get more people to use them.
Locally, Samsung has been pushing the Galaxy J series (Galaxy J1, Galaxy J5 and Galaxy J7) as its tries to capture the low and mid-range market segment. This push seems to be working as the sales for these devices are quite impressive here in Kenya.
Globally, Samsung is also seeing positive sales figures for its budget friendly devices given that the brand is quite big in most developing and emerging markets where Smartphone demand is growing. As it released its latest financial results, Samsung reported that it has seen positive results from Galaxy A, J and O series.
Even with the popularity of the higher end Galaxy S6 edge and Galaxy S6, sales from these two devices did not out shine those from the entry level and mid-range ones. Most sales come from the entry level and mid-range devices that seem very popular in many markets.
Samsung in Kenya
Samsung has been losing some market share in Kenya but so far it still is the dominant player. The company’s cheapest devices, the Galaxy J1, is the bestselling smartphone in Kenya and has been at the top for a while now.
Samsung has not been able to figure out how to make its smartphones cheaper the same way Tecno, Infinix and other manufacturers have been able to do and this is why the company has been losing market share over here. The company needs to strategize as soon as it can if it is to stay relevant in most emerging markets including Kenya.