Huawei is currently the third largest smartphone manufacture in the world. The company may not be very popular but has been growing steadily and here in Kenya the company controls 10% market share.
With 10% market share, Huawei is doing very well considering it has not been marketing heavily over here. With its aggressive marketing approach going forward, Huawei expects to grow its market share to 20% by next year.
A statement from the company reads in part, “The company owns 10 percent of Kenya smartphone market share and it attributes this to the high level of Internet connection and availability of 3G and 4G networks. Mark Hemaobin – Country director, Huawei devices, Kenya says Huawei hopes to have 20 percent of the smartphone market share in Kenya by end of first half 2016. For the longest time they sold their devices through retailers and mobile operators like Safaricom Limited. Since then, Huawei maintained a business to business relationship (B2B) with its partners based on market education and analytics.”
Last year, Huawei managed to ship 320,000 devices into Kenya and the company hopes to grow this even further this year. At this point, Huawei already shipped over 360,000 devices into the country and we still have two more months to go. Keep in mind that the number of devices shipped does not translate to actual sales so the sales may be slightly lower than that. Even with this, Huawei seems to be doing quite well.
The company has 15 smartphone models in the country and by focusing on the retail section, the company will easily grow its market share. Just today, Huawei opened its first brand store in Kenya as it positions itself as a serious competitor.