As competition in the E-commerce market gets tougher, the key players are forced to innovate every so often if they are to retain existing customers and attract new ones. Kaymu is one such company that has just given its users a fun way to sell their products through social media.
The company has launched a Facebook shop which is an automized feature that displays the seller’s shop on their Facebook pages. Through this feature, sellers will be able to share the products they are selling directly to their Facebook feeds.
Through this new features, users will also be able to access the analytics and track their shops performance. They will also be able to manage Facebook campaigns with much ease.
How to get started:
If you are a seller and are interested in this, you can be part of it by logging into your account on Kaymu’s website and clicking on “Your Facebook Shop” tab. After clicking this, you will be directed to Facebook where you can create your Facebook shop.
Some tips on boosting your Facebook Shop:
Give more visibility to the shop:
Your Facebook Shop is by default located here for visitors
In this case, it will not have a lot of visibility. Change that by changing its position in « Manage tabs ».
Always post about your news products:
Mobile users will not be able to see your shop, as Facebook only shows apps on computers.
However, there is a workaround for you to show your shop’s products: just share your products with the button located on the left bar!
Give more visibility to your posts:
Ask your fans to always « See First » all of your posts, so that they do not miss any of the products you share!
Follow the customers
As you can see from above, Kaymu is trying to go to where the customers are as it tries to differentiate itself from other players. Since people spend most of their times on social media, companies need to innovate if they are to capture the attention of such consumers.
Read More: Kaymu opens a drop-off/ pick-up-point in Nairobi’s Central Business District
