Samsung is and has been one of the biggest smartphone manufacturers for years now. The company has enjoyed market dominance with its high end and even low end devices. Samsung dominance was reflected in the second quarter of this year as the company’s market share stood at 26.8% of all smartphones shipped during this period. This put the company way ahead of its fierce rival, Apple, which only had 16.4% market share during this period.
These latest figures were revealed by a research firm TrendForce. The firm went ahead to reveal that this is the best Samsung has had as the future is not so bright for the company. Compared to last year, Samsung is expected to post some not so positive sales figures by the end of the year.
In the report, TrendForce said “vendors are likely to face serious challenges when shipping their products in the near future,”
The slow growth for Samsung in a country such as Kenya is definitely due to the presence of some Chinese and other manufacturers such as Infinix who are offering even better devices at affordable prices. Most of these manufacturers are taking over the low end and mid-range market segments, a segment that Samsung has had under its control for years.
One other manufacturers that is especially posing a serious threat to Samsung is Huawei. The company is even projected to sell over 100 Million smartphones units by the end of the year. With such manufacturers coming up of late, it is clear why Samsung will see slowed growth not just this year but in the next few years. For this reason, Samsung ought to be innovative especially in the low end market segment.
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