Smartphone adoption in Kenya is on the increase thanks to the many affordable Smartphones making their way into the country. The affordable Smartphones have made the low end smartphone segment very competitive and the players in the market have noticed.
Speaking to TechWeez, Robert Ngeru who is Samsung Electronics East Africa Vice President and Chief Operating Officer said that this segment is currently the most competitive in the country. Considering that a huge population in the country can afford smartphone in this segment, it makes sense that it’s the most competitive. The segment is becoming competitive thanks to the entry of new players such as Infinix.
At the moment, this market segment accounts for 160,000 units every month reports TechWeez. In this market segment, consumers are spoilt for choice and this forces manufacturers to be innovative if they are to stay on top. Personally I think this is for the better as long are the days when low end Smartphones had no appealing features that made them stand out.
Mr. Ngeru went ahead to say that the entry of new players who are focusing on the low end market segment is challenging for them but they still have a significant market share even with all this. The company sells approximately 500 Galaxy J1 Smartphones everyday in Kenya. This is quite a significant number for the company given the stiff competition it is facing from other players.
If you know me well, you know that the low end smartphone market excites me. I like seeing how fast this market segment evolves with Smartphones that people will actually want to buy because they add value to their lives. This market will see significant changes in the next few years and the main players such as Samsung and Microsoft will have to keep up if they are to survive.
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