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yuMobile customers to win big in a new SMS trivia promotion


Airtel, a leading telecommunications services provider with operations in 20 countries across Africa and Asia has launched an exciting SMS trivia promotion for its yuMobile customers in Kenya.

The promotion dubbed yuHolidays season II” is an entertaining and educative trivia game offering yuMobile subscribers an opportunity to build on their knowledge on tourism, entertainment, history & culture.

The 90-day promotion will have daily and weekly prizes, and a Grand prize of one million shillings. In addition, two lucky subscribers will also have an opportunity to win a trip to Dubai worth Ksh. 150, 000 or the cash equivalent.

While announcing the promotion, Airtel Kenya CEO explained that the promotion outlines the company’s promise of empowering its yuMobile customers to realize their dreams and full potentials whilst also offering the platform for communicating with their families, friends and loved ones by providing the latest and most innovative mobile value offerings.

“This is yet another opportunity for the company to help our customers to diversify their knowledge on tourism, culture and history while others step up the financial ladder with the weekly and grand cash rewards for the next three months,”  said Mr. El Youssefi.

To subscribe to the promotion, yuMobile customers will be required to dial *599# and selecting the ‘Play’ option or by sending the key word ‘PLAY’ to SMS short code 59900. There is a one-off subscription charge of Ksh 5 and a daily renewal charge of Ksh2.

Multiple choice questions will be sent back to the customers free of charge. Subscribers will submit their answers by replying to SMS short code 59900 for Ksh 2 per SMS. Alternatively, subscribers may dial 0900650599 and select option to answer a set of 5 questions for Ksh 10 only. For every answer given, the system will respond by informing the subscriber if the answer was right or wrong and also give number of points earned.

Points will be earned in either of the following ways:

  • 100 points for a correct answer
  • 50 points for a wrong answer
  • 500 points for first time registration
  • 100 points for subscribing to any yuMobile voice, SMS or Data packs

Last year, Airtel announced that it had successfully integrated yuMobile customers into its network, after the buyout of its 2.55 million subscribers. Joining the Airtel network has brought a whole new whole new-world of quality experience to them including a much wider and reliable network, better voice call quality, an opportunity to connect faster to the internet including a totally new online experience on the most extensive world-class 3G network in Kenya while they continue to enjoy all the existing services under the yuMobile brand.

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