Africa’s largest Online Hotel Booking Portal-Jovago.com, announced today the opening of an office in Dar es Salaam this May. The office will be the company’s first in Tanzania, in a move aimed at bringing service development and business management closer to the Tanzanian market. Drawing its human resource from the young and skillful Tanzanian youth, it will add to the existing 13% of Tanzanian workforce who rely on the tourism industry.
Jovago’s presence comes in response to the regional demand and growth in online bookings. This is well indicated in a recent regional survey which placed online hotel bookings at 37% while a report by UNWTO put online travel related activity at 59% worldwide. Tanzania has also shown great interest and potential in growing this tech-savvy-tourism sector, with more than six hundred (600) hotels in Tanzania now partnering with www.jovago.com hence creating the largest network of hotels in Tanzania.
“This new proximity to both our customers and partner-hotels is a key driver in both business development and effective customer service´ said Estelle Verdier, the Managing Director of Jovago.com East and Southern Africa, “Dar es Salaam is a favorable location in the East Africa region since, in addition to offering a gateway to diverse continental touristic destinations and playing a big role as one of the region’s port cities, the Swahili hospitality and language offers a platform to bring unique service to the Tanzanian population”
The offices will have a fully-fledged Customer Service team serving both English and Swahili clients, as well as the needs of the Tanzanian Hotel Industry stakeholders.
Jovago.com’s office will be located along Garden Road, Mikocheni to join the rest of Dar-based ventures by Africa Internet Group. Jovago’s further expansion to Dar es Salaam is great evidence that the region’s tourism industry is determined to grow despite numerous challenges. The new offices joins the rest of the three African capital offices in Nairobi, Lagos and Dakar at a time of record growth, well reflected through the numerous recent corporate Partnerships with TigoPesa, UNICEF and Precision Air as well as in the 20,000 plus hotel partners in Africa.
“This is a positive step in achieving the set target of hitting 2 million tourist arrivals in Tanzania by 2017” cited Verdier while noting that it’s also a super advantage for Dar residents, Expats, the glitzy Music community and tourists who choose the beautiful city for both leisure and business.