AZAM TV has today unveiled digital Direct to Home service in Kenya. The service which will be broadcast via satellite will step up competition to existing providers such as Multi-choice, Star times and Zuku.
The new service will offer 60 local and international channels and will cost Kshs. 870 per month. The fully installed AZAM TV setup is retailing at a very affordable Kshs 6,300 or Kshs 2,905 for a decoder and smartcard only for viewers who already have satellite dishes.
“Our motto is “Entertainment for Everybody” – at an affordable price, which builds on the core values which has made AZAM the most well-known and respected name in East Africa” said AZAM TV CEO Rhys Torrington”.
The AZAM TV service was created in Tanzania with the African viewer in mind. It was officially launched in Tanzania on 16th December 2013. In just under a year since then it has sold over 150,000 full decoder kits.
AZAM Media was formed to challenge the “comfy” positions of the existing TV entertainment providers. It has three divisions:
o AZAMTV – a Pay TV platform
o Uhai Productions – a studio complex which produces many of the programmes which you will run on AZAMTV.
o It also owns two ultra-modern outside broadcast units (with a third on the way) which allow us to cover live events, most notably the Vodacom Premier League, with high clarity.
“The full digital switchover is set to happen on 30th December 2014 so people will soon be making choices on which decoder they will need to buy. The existing Pay TV operators account for 10% of the 5 Million TV Households. AZAM TV is therefore here to fill this gap, and make digital TV more affordable and accessible to Kenyans” noted the group CEO Rhys Torrington
Kenya is a great place to do business and clearly has the most vibrant and discerning entertainment and technology market in East Africa where consumers are always keen to look for new options.
o Local producers already have a deserved reputation for the type of quality content that we want to invest in.
o We can confidently plan to create employment, not just in our own company but also in these local production houses and our national network of dealers and installers
The Group is also present in Kenya, Malawi, Rwanda, Burundi, Mozambique and South Africa.
Azam TV plans to rollout our operations into Rwanda, Burundi, Malawi, Zambia and Sierra Leone in 2015.