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The Africa Travel Association to Discuss Impact of Technology on Tourism in Africa


A day into the week-long convention,Africa Travel and Tourism Associations (ATA) annual world congress, is expected to address both current and futuristic issues seen to be hampering or strengthening the industry. Recognized as the Voice of African Tourism, Pan-Africa’s largest network of tourism and related products brings 22 African Member States together to join other member countries across the globe. The 39th global convention takes place at the luxurious Speke Resort-Munyonyo- Kampala

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Estelle Verdier, Jovago MD for Africa is expected to address delegates on the subject. The online hotel portal is actively involved in bolstering global marketing and online accessibility of hotels across Africa.

The online company currently operates in 20 African companies, and has listed more than 10,000 African hotels on its portal within the first year of operation. With the main focus on Africa, MD Estelle Verdier declares that the technology uptake in medium rated hotels is improving.

Going by UNWTO’s projected 4%-6% growth in tourist arrivals, and an expected 1.8 billion worldwide tourist arrivals by 2030, Estelle notes that industry players must be proactive in marketing their products and services to the world; “With 51% of bookings taking place online, hotels must stimulate the interest of potential guests by going where they are likely to be found: online. Investing in the right technology tools and well-trained workforce is key” Jovago,offers partner hotels optimum online visibility through the website as well as SEO Marketing. “The point is to meet and manage a customer’s expectations-and make them need to board or explore with you.”

Estelle will be addressing the global congress on the Challenges & Opportunities for OTAs (Online Travel Agents) in Africa as well as Impact of Technology on Tourism in Africa during the one week convention. With both transient and group business travel on the rise, she notes that customers are quick to pick on (hotel) brands which are both convenient in accessibility and with a well-structured, personalized customer service.

This new trend in the tourism industry has a strong niche in regional conferencing, regional conventions and town meetings that require booking for accommodation. ‘It’s interesting to note that most business travelers are most likely to squeeze in some sight-seeing time in between” She concluded.

Among other issues to be discussed include the effects of Ebola on West African Tourism, spotlight on romance and faith-based travel in Africa as well as global tourism trends and outlook.

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