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Samsung Is Now The second Largest Tablet Vendor In the World

Samsung headquarters

Well you might all have heard when Samsung launched the Samsung Note 4,In Kenya last week.Kenya was the second country for the Note 4 to be launched in Africa after South Africa a clear indication that the Kenyan Smart phone market is highly competitive and marketable.The no of smart phone users in Kenya has grown in double digits within the past one year fueled by the increased demand for low entry smart phones that have flooded the market.With as low as K sh 5,000,a Kenyan youth can get a good tecno smartphone unbelievably with a selfie front camera.

Despite the I phone 6 still reigning the market and giving Samsung some serious competition ,Samsung is hoping to make a comeback with the recently launched Samsung Galaxy Note 4,with reports suggesting of it being the second largest best distributor/seller of tablets not only in the USA market but the whole world.This is obviously quite true and obvious from the aggressive and vigorous marketing and promotion techniques by the company.

Vendor

3Q14 Unit Shipments

3Q14 Market Share

3Q13 Unit Shipments

3Q13 Market Share

Year-over-Year Growth

1. Apple

12.3

22.8%

14.1

29.2%

-12.8%

2. Samsung

9.9

18.3%

9.3

19.3%

5.6%

3. ASUS

3.5

6.5%

3.6

7.4%

-0.9%

4. Lenovo

3.0

5.7%

2.3

4.8%

30.6%

5. RCA

2.6

4.9%

0.9

1.8%

194.0%

Others

22.5

41.8%

18.1

37.4%

24.4%

Total

53.8

100.0%

48.3

100.0%

11.5%

A recent market survey stats report suggested of Samsung being also the largest advertising spender of all times in the Smart phone and consumer electronics niche.According to the latest numbers from IDC, Samsung has retailed its position as the second largest tablet PC vendor in the world with a market share of 18.3 percent, just behind Apple. When compared to last year, Samsung’s tablet market share declined, but it was still able to grow at 5.6 percent. From over 58.3 million tablet devices sold in Q3 2014, Samsung was able to sell 9.9 million of those units.

Samsobile.com quoted Jean Philipe Bourchard IDC Research Director , “Not only is the US market one of the largest for tablets, but third quarter results also indicate that this is where the growth is. We saw Verizon continuing to sell connected tablets at a fast pace, a strategy that we believe other carriers will replicate in following quarters. We also saw RCA enter the top 5, impacting the entire US market and worldwide ranking with one large deal linked to back-to-school and channel fill ahead of Black Friday. Those two elements resulted in the US tablet market growing at 18.5% year-over-year compared to the worldwide market growing at 11.5% annually.

Despite the emerging criticisms on Apple,and expensive products from the company its quite obvious Apple will hold on to the gadget devices throne and not let go any sooner.

About author

Editor at TechArena. I cover all things technology and review new gadgets as I get them. You can reach me on email: kaluka@techarena.co.ke
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