Mziiki, the largest African music-streaming app has just signed Kenyan R&B and reggae/Dance Hall star Kevin Wyre (otherwise known as Wyre) to join the movement as Brand Partner. Wyre joins Tanzanian Bongo Flava star Diamond Platnumz whose association was announced recently.
As brand partner for Mziiki Wyre becomes a face of the brand in Kenya. “Mziiki is a cool place for people to find new music and enjoy music from their favourite artists. It’s very exciting to be a part of the Mziiki movement,” says Wyre.
Mziiki offers music-lovers an easy way to access new music anytime, anywhere. Available on Blackberry, iOS and Android mobile devices, it’s as simple as opening the app and selecting or searching for a song. The ease of access, diversity of music and variety of functions on the app offer artists a great way to expand their fan-base.
“Because Mziiki is easy to use, and boasts a large array of African and international music, artists get the opportunity to expand their fan base and get their music out there while minimizing piracy. Mziiki allows users to explore new genres and artists that they haven’t heard before,” says Arun Nagar, CEO of Spice VAS Digital, the developers of Mziiki. “We’re happy to have Wyre, who is one of Kenya’s top and most renowned artists, join Mziiki as a Brand Partner. We know his fan-base appreciates the partnership – with Mziiki, we have brought Wyre closer to his fans.”
Launched in May 2014, Mziiki has provided artists with a boost in their already-successful careers and continues to grow daily with more artists joining daily.