Microsoft has announced the appointment of Mariam Abdullahi as the new general manager for East Africa. She takes over from Bruce Howe who is till in the company but has moved to another post Malaysia. Prior to her new post, Ms. Abdullahi was the head of operator channel for SubSaharan Africa at Microsoft.
Ms. Abdullahi assumes overall responsibility for Microsoft’s Mobile Device sales in East Africa, guiding the team in areas such as marketing, sales and retail execution in key markets like Kenya, Tanzania, Uganda and Ethiopia.
“The East African mobile device market is dynamic, and we are seeing a real shift from traditional mobile phones to smartphones. Microsoft are aggressively targeting this opportunity with Lumia, and we recently introduced fantastic devices like the Lumia 530 and 630, as well as the flagship 930. With the combination of great Lumia features, along with the power of Windows and key Microsoft services, we are very well placed to be a major player in the market,” said Abdullahi.
Ms. Abdullahi is qualilified for this position and holds a Bachelor of Science with a special focus in Computer Science and Business from Brunel University – United Kingdom and has more than 15 years’ experience in the information, communication and technology sector. She has worked in Europe, US, Asia and Africa.