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‘Where books go to live’ – An Easy Taxi and Story Moja Campaign

EasyTaxi

Easy Taxi and Story Moja have partnered together to develop a mobile library concept around the theme, ‘Where Books Go to Live’.

Story Moja was formed by writers who are committed to publishing contemporary East African writing of world-class standard. They sourcewidely to identify good local writers, help them publish and distribute the work locally and internationally.

Easy Taxi is a mobile E-hailing application available in 30 countries. The app allows users to book a taxi and track it in real time. Easy Taxi’s Nairobi operations were launched in April 2014, and has since become be one of Nairobi’s fastest growing companies.

The Project

Starting one neighborhood at a time, Easy Taxi, Story Moja, and visual artists Jackie Karuti and Meshack Oiro are seeking to give books a new home to thrive – inside of the taxis that move people day in and day out in Nairobi.

Easy Taxi will spend 1 month in each neighborhood and for one day, a taxi cab will be installed with a mobile library that has a selection of different books. The target is to have 30 libraries installed in 30 days in 30 taxis in each neighbourhood. After this is accomplished, Easy Taxi will move on to the next neighbourhood. Every mobile library installation in every cab will be documented through photography and video that will later be shared with the rest of the world.

A sample of the mobile library holder

A sample of the mobile library holder

Passengers will have the opportunity to either read the book in the cab or take it home, however they must leave a book of their own behind in the taxi or, they have the option of bringing a book into the next Easy taxi ride they take.

The books will be held in beautifully designed book holders that are made to fit the back of any type of car. Each one will be made with a unique fabric.

 

About author

Editor at TechArena. I cover all things technology and review new gadgets as I get them. You can reach me on email: kaluka@techarena.co.ke
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