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Sony to Put More Focus On Its High End Xperia Smartphones

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Sony is one company that makes beautiful Smartphones if you ask me. Thes Smartphones have the power to support their beautiful exteriors but surprisingly Sony is still having a difficult time in the market dominated by Samsung, LG and Apple.

Sony has been successful in other businesses but it just doesn’t seem to figure out how to replicate this in the Smartphone market. The company is expecting a not so successful year and has forecasted losses that will top  $2.15 billion.

Since the future is not so bright, the company has decided to change its Smartphone strategy to put more focus on its high-end devices. In a statement the company said, “This revision includes changing the strategy of the MC segment in certain geographical areas, concentrating on its premium lineup, and reducing the number of models in its mid-range lineup.”

Sony’s Xperia Smartphones have always had positive reviews but they failed to be compete with other players probably due to poor marketing strategies they have deployed so far. In my opinion, Sony should have focused more on their marketing strategies if they want to gain a foothold in this market rather than ignoring their mid range devices in favour of the high-end ones.

I mean when you look at Samsung and Apple, they do make good products but not better that what Sony has but their marketing efforts gives them the mileage they need to be successful. So Sony, it’s all about marketing as you already have good products.


About author

Editor at TechArena. I cover all things technology and review new gadgets as I get them. You can reach me on email: kaluka@techarena.co.ke
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