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Samsung Kenya’s off-grid appliances changing viewing experience in rural Kenya


Households in rural Kenya can now have an exciting TV viewing experience even with an unstable power supply, thanks to innovation by global electronics manufacturer, Samsung Electronics. The Samsung Multi Power TV enables simultaneous connections of both AC (alternating current) and DC (direct current) power. In the event the AC power is unstable, DC power, for instance a solar charged battery, can be used.

The lack of electricity or its instability has not prevented rural homes in Kenya from enjoying their favourite television programmes or getting informed on day to day events. Robert Ngeru, Samsung Electronics Vice President and COO for East and Central Africa reiterated the company’s commitment in providing products that fit the African market under the “Built for Africa” initiative.

“One of the hindrances to Kenyans’ owning household appliances is the lack of electricity, and its instability in areas already connected to the grid. At Samsung, our ultimate goal has always been to offer our customers a great experience with technology, no matter their locality,” Mr. Ngeru said.

Access to energy for all Kenyans continues to be an issue that the country’s policy makers have had to grapple with over the years. Though gains have been made in increasing electricity connection in rural Kenya, a lot still needs to be done.

The demand for rural electrification in the country has been on the growth curve. The Kenya Economic Survey 2014 indicates that the demand for rural electrification power increased by 12.3 per cent last year.

In maximising the effectiveness of the electric power usage, the 23” Multi Power TV provides for the highest level of efficiency. Samsung has also enhanced the durability of the televisions by ensuring that the sets are not damaged by an electric circuit when the voltage is too high at times of unstable voltage.

This function is further enhanced with the ‘Triple Protector’ that was launched by the electronics company two years back. The function enables TVs to endure the voltage changes, frequent lightnings, as well as the high humidity in Africa’s rainy seasons.

“With ‘Triple Protector’, users can enjoy TV without inconvenience in spite of either the scorching heat   or damp air,” added Mr. Ngeru.

The efficiency and innovativeness of the Multi Power TV, which is locally available, has been recognised with the – Large TV category award at the Global LEAP Outstanding Off-Grid Appliance Awards, a Clean Energy Ministerial initiative to identify and promote the world’s best, most energy-efficient off-grid color televisions and LED room lighting appliances.

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