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Samsung Electronics Displays Total Curved Solutions at IFA 2014


Samsung Electronics Co., Ltd., the global leader in the TV industry, kicked off IFA 2014 with an expanded lineup of Curved TV and audio products, providing total curved solutions for the ultimate immersive entertainment experience. The company is showcasing 17 curved TVs in FHD, UHD and LED ranging in size from 48” to 105”; its revolutionary 105” Bendable UHD TV, and a new Curved Soundbar, setting the pace as the undisputed leader of the curved market trend.

“We’re at the helm of a new era in TV viewing – an era driven by the curve: a simple yet powerful design ethos that greatly enhances the viewing and overall sensory experience,” said Hyun-suk Kim, Executive Vice President at Samsung Electronics. “IFA 2014 marks an exciting time to share the power of the curve with the world to bring the Curved TV into the mainstream and highlight its impact on the household viewing experience and TV market as a whole.”

Providing Total Curved Solutions to Satisfy Various Needs

This year, Samsung is proud to introduce the widest selection of Curved TV and audio products ever, with 17 curved TV models in UHD, FHD and LED, ranging in size from 48” to the world’s largest 105” Curved UHD TV, which was launched in the European market in July.

As the world’s largest Curved UHD TV, the 105” Curved UHD TV features a panoramic 21:9 aspect ratio that allows consumers to enjoy an immersive cinematic experience at home. Boasting an 11 million pixel (5120X2160) screen resolution, it delivers five times the resolution of Full HD and adjusts any content to UHD resolution. Additionally, Peak Illuminator, Samsung’s proprietary picture quality technology, registers subtle differences of brightness and highlights contrasts to expand the range of brightness on the screen for better details, in even the darkest screen images. As well, the Samsung 105” Curved UHD TV features a powerful 160W built-in speaker, providing consumers an even greater immersive viewing experience while its Timeless Gallery design is a beautiful addition to any home interior.

Samsung is also introducing Europe to its revolutionary Bendable UHD TV, the world’s first and largest bendable television. Boasting a versatile and eye catching 105” UHD display and a 21:9 aspect ratio, the Samsung Bendable UHD TV seamlessly goes from flat to curved, allowing users to decide how they want to  watch TV – on a flat or curved panel – for an optimized viewing experience.

This newest creation from Samsung features a Timeless Gallery design and a curvature of 4200R when curved. It also offers UHD Dimming and UHD Upscaling for more detailed picture optimization, reduction of light diffusion and enhanced contrast for incredible picture quality.

Introducing Powerful Sound, Beyond the TV Experience

Extending the curved experience beyond TVs, Samsung announced the HW-H7500, the World’s First TV-matching Curved Soundbar that pairs with Samsung’s Curved TVs. Its elegant curved design is reminiscent of a symphony concert hall, offering an 8.1 sound system with powerful surround sounds on each end.

Samsung also unveiled its newest Wireless Audio Multiroom, the M3. This new, highly affordable addition to the Samsung family of Wireless Audio Multiroom offers two-way speaker functionality and simple control from your smart device to easily bring all your scattered music sources together into one system.

In addition, Samsung announced a partnership with Spotify that gives users Spotify Connect the ability to have their music follow them throughout the home. And it also allows to play more than two Samsung Wireless Audio Multiroom at once – for the first time for Spotify Connect.


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