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Bata Joins the Retail E-Commerce Revolution with a Dedicated Page on Jumia Kenya


The retail e-commerce evolution or revolution (depending on what you want to call it) is here with us. With the rate at which it is happening, very soon there will be no need of going out to shopping malls or other establishments to get what you want.

This is exactly what has pushed Bata, Kenya’s leading footwear manufacturer and retailer, to set up a dedicated page on JUMIA Kenya online Marketplace. The move will see Bata join the growing list of small, medium and large enterprises listing their products on the company’s website.

Currently Bata boasts over 100 ultra-modern stores across the country and stocks fashion shoes for ladies, men and children. Choosing to list on the online marketplace will see the company reach a wider market and increase sales.

Franklin, representative Bata, “The convenience Jumia online marketplace offers to our customers is exciting, making sure our customers have access to their favourite products from Bata just a click away and have deliveries anywhere in Kenya, it’s awesome.”

The JUMIA online marketplace is a platform that allows merchants to showcase their products on, transforming their physical store to an e-store and bridging the gap between online and offline sales. The seller centre allows merchants to monitor their sales as well as pending, shipped and cancelled orders on their own.

Merchants listing on the website enjoy a stress-free selling experience, with JUMIA handling the product warehousing, marketing, customer care, delivery and after sales and remitting cash resulting from the sales to the merchants at an agreed date.

Parinaz Firozi MD JUMIA Kenya, “Bata customers will now have access to a stylish range of shoes without having to fight through traffic or visit the stores, they can shop straight from their mobile phones through our mobile app, when they shop on Jumia online marketplace, they are still shopping from Bata. ”

To sell on the website, the product needs to be brand-new, unused, unopened in its original packaging, with all original packaging materials included. Original protective wrapping, if any, should be intact and the product should include the original manufacturer’s warranty, if any, with warranty details included in the listing comments. The seller will then upload the product image with a description before the product goes live on the company’s website.

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