While Apple is still finalising its acquisition of Beats Electronics, Samsung has decided to increase their range of competition by also venturing into the high-end headphones market. Almost everybody knows the level of rivalry that already exists between these two giants. They have had endless lawsuits and patent wars that have even gotten into the minds of consumers, with each company commanding its own faction of supporters.
And now, sensing that Apple was about to take the competition to another level, Samsung launched its Level range of headphones (no pun intended). With this strategy, Samsung is targeting individuals who are willing to spend up to $350 on headphones and other portable audio devices. The Level range of audio devices are named according to the way that they are worn on the ear. This means that there are the Level Over, which are worn over the ear. Then there are the Level On which are on-ear headphones. Then there are the in-ear Level In which are earbuds designed to be worn in the ear. And just like there are the Beats Pill, Samsung has its own Level Box, which is a speaker that works over Bluetooth.
As much as most of these audio devices pre-programmed for the best audio output, Samsung also offers an Android EQ App to enable users customize their audio output and come up with the best feel for their devices. In addition, we may all recall Samsung’s Milk Music, aimed at Beats Music. Milk Music is Samsung’s idea of a free music streaming device. From the look of things, Samsung’s business strategy is to provide services and devices in all existing market niches. What with their stratospheric number of Galaxy devices in every market segment, and now, audio devices, apps, and a streaming service. All in all, consumers are always looking for the best value for their money, meaning that it may or may not work out depending on the ratio between the qualities of the devices, apps and devices against the prices set for them.