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JUMIA Kenya: Revolutionizing the Way We Shop


Not long ago, we would go to the stores and spend the whole day hopping from store to store looking for the best prices, we would then struggle with expensive transport logistics and miss out on important matters, the whole shopping experience was dreadful and stressful. Then a year ago a new company came to our rescue, the company was JUMIA.

Today, you can find any product you desire either by category or through the search bar on the company’s website and select from a wide array of products from fashion, electronics, home appliances and many more at unbeatable prices and have the company deliver right at your door step anywhere in Kenya with a free return policy of 7 days. The way we purchase changed too, we now have payment options like mobile money transfer, credit cards and the option of cash on delivery!

And to add icing on the cake, the company also launched the free Jumia mobile app for android bringing your favourite  store right into your pocket and making online shopping more exciting and secure with thousands of users placing orders via the free mobile app.

Parinaz Firozi MD JUMIA says that the mindset has changed, “People still go to the retail stores and walk out after sampling the product they want, they then use the JUMIA mobile app to search online for the same item and place the order right there. They have realised that our prices are relatively lower than those of the stores and the app is fast becoming an integral part of our lives.”

With fantastic offers, gift vouchers, redeemable coupons, customized product reviews, videos showcasing all the angles of the product you intend to buy, you can almost feel it in your hands and the one click check-out process makes traditional buying a laughable experience.

What’s more? JUMIA allows you to fit the fashion products you order and only get to pay for them if they fit you, if they don’t know worries you can return or exchange them for free with the same product or with any other product equitable in price.

The company’s innovative platforms like the online marketplace a platform that allows entrepreneurs and suppliers to sell their brand new products to JUMIA’s large customer base free of charge and J-FORCE where you can sell for the company on a commission has had big retail players rethinking the future.

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Editor at TechArena. I cover all things technology and review new gadgets as I get them. You can reach me on email:
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