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JUMIA Discusses E-Commerce in Kenya at the Tech4africa Conference


Africa Internet Holdings including JUMIA Kenya hosted a panel under the topic Beyond the Code: From innovation to Execution at the tech4africa conference held at the Bishop Magua Centre along Ngong Road.


Those present for the panel discussion included; Parinaz Firozi MD JUMIA Kenya, Peng Cheng MD Easy Taxi, Tom Putnam MD Jovago, Eddy Barrow MD Hello food, and Dan Karua, Lamudi.

Speaking at the panelParinaz Firozi said, “JUMIA is an innovator in new customer experiences, we have been very innovative by changing the mentality of people from shopping in the malls to shopping online, our innovative initiatives that includes delivery anywhere in Kenya, the option of cash on delivery, payment options including mobile money transfer and credit cards, great products at unbeatable prices and a free return policy of 7 days have seen more and more Kenyans shopping online.”

Seconding Parinaz, Peng said that innovation includes changing with the trends, “To be innovative, you need to keep adjusting to the changing times and technology.”

The panellists also took questions from participants focusing on the milestones and challenges they have faced in the start-up of the various ventures in Kenya. They reiterated that for Kenya to achieve its great vision, innovation must remain a priority and the driving force for execution must be sustained.

The one day event, which aimed at imparting technical knowledge, perspective and African inspiration, attracteda diverse audience cutting across the tech ecosystem of developers, social media marketers, technologists, corporates, students, investors and media. In the smartCamp competition for the IBM Global Entrepreneurship program,Digital Vision East Africa’s solution Chamasoft emerged top followed bySynacor Consortium’s solution and Qubit’s solutionin third place.

The conference came to a close with the Tech4Africa after party and networking event one of the most tweeted and joked about sessions of the day.

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