Last week, Google announced Android Wear which is a modified version of Android designed for wearable devices. A few companies including LG and Motorola jumped right in and announced their upcoming smartwatches that will be powered by Android wear. On top of this, Google announced it is working with a few other manufacturers including Samsung, HTC and ASUS to get them into the Android Wear world.
One company that was missing from this list is Sony. Sony was one of the first companies to embrace smartwatches even before Samsung joined in with the Galaxy Gear. The company confirms that it will continue using its own Android based platform on all their upcoming smartwatches. In a statement, the company said, “We’ve already invested time and resources on this platform, and we will continue in that direction.”
The company continued to say, “We’re excited about the potential of Android Wear to extend the mobile OS experience into wearable devices. While we are currently focused on our in-market wearable offering, including SmartWatch 2, we continue to work closely with Google as a key partner and continue to evaluate opportunities across a number of areas as we extend our SmartWear Experience.”
It will be great to see what Sony is able to accomplish on its own but in my opinion, they should have at least tried Android wear and see where it takes them. Take a look at a company like Samsung, they have the Gear 2 running on Tizen but are still working with Google to develop a Smartwatch using Android wear. Samsung knows a good deal when they see one and they are also good at predicting what will excite the market in months to come. Sony should have done the same and using their experience in the Smartwatch world, they could leverage everything to their advantage and be a force to reckon with in the wearable market.
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