Few days after Facebook gave a series of treats to their customers including new timeline, “reply to comment system” and were rumored introduce hash tags on the site, the multimillion-dollar company seems to have their shareholders now in mind also. The organization is said to be in talks to make a new purchase. Before its much-publicized event due on 4th march, the organization wants to purchase ‘Bang with Friends’. The app helps you find a Facebook friend to hook up with and sends them a “nudge” letting you know your intentions. If that person happens to be into you as well, then you can take things offline and set up a meeting
The makers of the app have chosen to remain anonymous but are said to be three “college aged” men. Understandably, they have a strong grip on the pulse of college trends and that’s exactly what Facebook aims to capitalize on. According to these some sources, the acquisition will be a $30 million deal in both cash and stock, as that seems to be the standard Mergers & Acquisition terms.
It is said that Facebook considers the dating market to be bigger than e-commerce, and it hopes to evolve beyond being a platform for stalking people you are silently crushing on into a platform for actually banging those people.
Like Instagram, Bang With Friends will remain mostly independent from Facebook. However, integration with Facebook’s core offerings is expected: this includes introduction of features in Facebook into the App such as maybe a Bang Graph as a supplement to the Social Graph.
Facebook may not be in this alone since there are rumors that Google is building a competitive hook-up platform, which is also likely to be a reason for them to hasten the deal. Yahoo too seems to have Bang with Friends on its radar as a possible acquisition. Yahoo’s Adam Cahan had made the startup a competitive offer, but the founders ignored it. This not only means that the deal may be very good but it also means that it does stand many new interests if Facebook does not take is up faster.