Earlier this week, Facebook launched a new feature for its android messenger app that will allow users to log in using a name and phone number only. Currently users can only log in to the app by entering their Facebook account information.
What this means is that you do not need to have a Facebook account to use the Facebook messenger app for android. According to Facebook, the feature is currently available for android in a few selected countries but will launch to other countries soon. Facebook also plans to launch one for iOS very soon.
This move is seen as a way for Facebook to lure in people who have no accounts with Facebook or those who have deleted their accounts. This messenger app is also in direct competition with other SMS apps such as WhatsApp and Google Voice and this update on the app is seen as a way for Facebook to move further into the mobile market with a coherent strategy.